On May 6, 2013, the Embassy hosted a special evening as part of the What's Next DC conference with some 130 participants. What's Next DC is an annual conference organized by GreenBuzz Agency, which primarily focuses on networking, communications and technology. This year, the conference, which took place between May 5 and 7, 2013, included 45 speakers, 43 sessions and niche discussions, and three networking parties, one of which was hosted by the Embassy.
Industries represented at the conference ranged from quick-service restaurants like McDonald's to defense contractor Raytheon, AOL, and The Washington Post. The event at the Embassy featured Alan Stein of The Body Mechanix, Shirley's Catering and Founding Farmers restaurant, which handed out hors d'oeuvres and appetizers, and GreenBuzz Agency, which presented a video setup.