Fancy Food Show and Launch of "Taste of Austria" in New York City

This year's Summer Fancy Food Show will be taking place from June 30 until July 2, 2013 at the Jacob K. Javits convention center in New York City. During North America’s largest specialty food and beverage event, about 2,400 exhibitors from over 80 different countries will present their innovative specialty food products such as confections, coffee, cheese, spices, snacks and many more.

In the framework of the Fancy Food Show, the Austrian Trade Commission office in New York will host a special cocktail reception themed “AUSTRIA. IN GOOD TASTE” at Café Katja in downtown Manhattan during which local Austrian products, brands and businesses will be presented to an exclusive audience of about 100 media representatives. As part of this evening event, the Austrian Press and Information Service will launch its brand-new website www.tasteofaustria.org, exclusively dedicated to the Austrian cuisine. Throughout the evening, guests will have the opportunity to mix and mingle while enjoying traditional Austrian delicacies as well as Austrian beer and wine.

The annual Fancy Food Shows in San Francisco and New York City, which are attended by major food buying channels as well as influential members of the trade and consumer press, bring together retailers, restaurant owners and distributors, who have the opportunity to network and discover new innovative products.

As a highlight of the annual sofi™ Award Ceremony, held by the Specialty Food Association, internationally acclaimed chef Marcus Samuelsson will deliver the keynote address and announce the winners of this year’s awards for the most innovative products. The Austrian producer Stöger Seed Oils has been named a finalist in two sofi™ Award categories this year.

Attendees of the show will have an opportunity to participate in educational seminars and tours, hosted by experts in the specialty food industry, during which they can learn about the basics of specialty food, social media marketing and other relevant topics. In addition, there will be showcases and cooking demos presented by celebrity chefs.